<aside> <img src="/icons/home_lightgray.svg" alt="/icons/home_lightgray.svg" width="40px" /> Home

Offer

The Future & Client

Mission & Vision

Story

Values

Words & Personality

Typography

Logo

Colours

Imagery

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<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> What is our prediction about the future? Where is the world, your industry and our client going?

• evaluation de dommage corporel plus automatiques
• Prevention et accident ensebles
• outils pour aider des avocats
• reparation financiere, physique et mental ensemble </aside>

<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> How do you want your brand to be perceived in the future? (how is it perceived today? )

• Efficace
• Satisfaction
• Fiable
• Tout fait pour obtenir la meillure </aside>

<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> How can we help our clients transcend? stay optimistic about the future (the new luxury)?

• Conseil d’aller voir un psychologue
• Douleur, hyponse, mindset help
• Ergotherapeutre - quotidienne </aside>

<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> What kind of contrast/tension can be created?

• Today vs. tomorrow
• The current me vs. the true me
• The reality I have vs. the reality I deserve
• Who people see me as now vs. who I really know I can be inside

• tranché, trop diplomate
• perdu vs. tranquille
• dechargé d’administrative, guidé à A à Z,
• Stressé vs. Soulagé
• preoccupé par le administative vs. concrecentrer sur leur guerison
• peur d’etre fait avoir vs. protegé
• traumatisé vs. en paix
• docteurs qui minimise vs. reconnaissance pour ce qu’ils ont vecu
• victim vs. reprendre le pouvoir </aside>

<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> What bold risks can we take?

• Offre holistique- approche globale
• reparation financiere, physique et mental ensemble

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What emotions drive their current buying decisions?

• confiance
• soulagement
• peur
• “Mon” avocat - caution de securité
• en coleure
• peur/decedé
• peur de faire mauvais choix d’avocat

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What is the hidden inner world that operates within each user?

• il veut qu’il paie/justice
• plus avoir la meillure </aside>

<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> How does the user speak to themselves when no one is listening? What stories are they telling themselves internally? how can we change this story?

• anxieté </aside>

<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> How do they spend their money? aka what do they believe in?

• profile qui ont de l’argent </aside>

<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What is out of their normal scope that they are looking to get permission for?

• voir un psy
• medecin conseil de victim
• de sentir à l’aise d’envie de l’argent </aside>

<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What are the values your customer has? What are their beliefs that sit on top of these values? How can we change these beliefs?

• justice

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Where is your customer on the pyramid? How can we help them move up faster?

• parfois manque de securité- peur de marcher dans la rue
• belong and love needs- </aside>

<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Does your customer have multiple identities? What are they? how can your brand help the consumer move between the different identities they have?

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Cognitive dissonance reveals our human nature by exposing:

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What confusion needs to be cleared up? What biases can we address in advance?

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> How are your clients the hero of their story? What message to they need to hear?

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> What are their aspirations and goals? how can we Make them feel seen and heard? uccess factors- what does the client wish to achieve by using our solution (efficiency, cost reduction, something else?)

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Priority initiative- why looking for our service and why others satisfied with status quo?

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Perceived barriers- why would our service be regarded as suboptimal (perceived reliability, maintain privacy…)

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<aside> <img src="/icons/chat-user_green.svg" alt="/icons/chat-user_green.svg" width="40px" /> Buyer’s journey- who and what influenced buyer?

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